Promotion of the book 'Marketing Communication'

Our managing director Sara Prenc Opačić presented the project “It’s Time for Your Time” at the Museum of Contemporary Art in Zagreb.

 

The project has been featured as a best-practice case in the brand-new university textbook “Marketing Communication” by Ana Tkalac Verčič, Ružica Brečić, and Anja Špoljarić, published by the Faculty of Economics & Business, University of Zagreb, and HURA.

 

As an award-winning campaign, including recognition at Cannes Lions, our project is now part of the material that will educate future generations of marketing professionals.